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VocalEssence, which is entering its 46th season, decided to do a little soul searching. After many months of working on this project, the organization had its brand unveil party yesterday at the place it all started, Plymouth Congregational Church.
According to a press release from VocalEssence, Executive Director Mary Ann Aufderheide, had this to say, "VocalEssence embarked on journey to explore the core of who we are, what we do, and where we see ourselves in the future...In the end, VocalEssence has found our new voice and direction for the future. And now that we have found it, we want to tell the world about it."
The brand refresh includes a new logo, style guide, a redesigned website and tagline (Together We Sing).
Here is a sneak peek screenshot of the new website
Check out this video of the VocalEssence Chorus performing at Orchestra Hall
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