Personally, I think the Super Bowl ad phenomenon peaked about five years ago, but I did take notice of Hyundai's shout out to Mozart and Schubert in one of their 30-second ads promoting the new Hyundai Sonata. The ad referenced both Mozart's B-flat major piano sonata and the Schubert A-minor piano sonata. They chose the 2nd movement Adagio from the Mozart to back the commerical. Don't know if they won any "Best Ad in the Super Bowl" award, or if they'll sell any more cars because of it, but it was nice to hear the music.
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