More about iPod, and podlike things.
Seems everybody thought that podcasting (generally defined as downloaded content, available by subscription and played back on a portable listening device)was all about its portability. Get your latest 'cast, and listen to it on the iPod. Right? Not so much. According to the research firm Bridge Data, 80% of podcasts aren't played back on iPods or other portable mp3 players. People are listening right there at their computers!
The author of this article suggests maybe it's time to redefine what we mean by podcasting. This is only the first half of the article. They're soliciting YOUR feedback to help write the second half, which will be published this Thursday.
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